facebook decline ???

http://adage.com/digital/article?article_id=139137

School's out : Are students taking a pass on facebook??

In this article, studies show that about 900,000 high school students and 1.6 million college students have suddenly gone "missing" from the facebook website. The article continues on to state that, " It's unclear and doubtful even that the students actually stopped using Facebook. The network's own date and third-party ComScore date show users under 18 and 18-24 age groups continued to grow through the period. But facebook date for advertisers show the number identifying themselves as being in high school dropped 17 % and those identifying themselves as college enrollees plummeted 22%." Studies show that the reason for the drops in facebook users is mainly because of parents, grandparents,friends of family, and teachers researching and checking up on their facebook users. Apparently, we as teens and young adults do care what others think, or at least 900,000 and 1.6 million college students do. How do you feel, If family friends studied you on facebook, would you change anything? Would you have a facebook if no privacy setting existed? Would your pictures and personal information change?

Radio Capability on the new Apple iPods

Apple just announced that they are adding broadcast radio capability to the new iPod nano. Local radio already reaches over 200 million people each week. I think that the most popular mp3 player connecting to the local radio stations will increase the amount of people listening to the radio. Since kids now a days just ususally listen to their iPods, this can introduce them to even more and new music though their iPods. When they hear a song on the radio using the new iPod, then they can download the song from iTunes instantly. This benefits broadcasters, apple, musicians, record lables, and the American consumer.

The entire letter can be read in PDF format here

Music publishers: iTunes not paying fair share

It seems like everyone I know "shares" music, except me. If you actually meet the writers themselves and see how much of their heart and soul they put into each and every song, you might have the same view as me. Unfortunately, not everyone can meet song writers and artists and witness what an actual talent it is to write and perform music. So when you "share" their music without paying for it, you are truly stealing something the worked very hard to produce.

I saw this article about how writers, producers and publishers are wanting to one day collect a performance fee from Apple.

http://news.cnet.com/8301-1023_3-10355448-93.html?tag=newsLeadStoriesArea.1

When we talk about television, there's the over-the-air TV station content and then there's everything else. Cable channels, premium cable channels (HBO, etc) and even recorded content--DVDs--are seen on the television. Consumers think of the TV as the appliance they view. Here are some thought points for you to consider about television viewing habits and preferences. Certainly you should think about your own habits but focus on understanding what is going on at a larger level. What will consumer changes mean to your job/career prospects?

Click here for the full article...read the tease paragraphs below.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113701

Here's a shortened link: http://predictingtv.notlong.com

Predicting TV's Future

Dave Morgan, Sep 17, 2009 03:17 PM

Television is undergoing an enormous technology-driven transformation. This fact is well known to all in the industry -- and is even obvious to all those who watch TV. Yesterday, I spoke about some of the effects of this transformation at the Collaborative Alliance, an important television industry group focused on "advanced TV" issues. The Alliance was created and run by Mitch Oscar of MPG (a regular contributor to MediaPost's TV Board). Here are some of the points that I made, based upon nine months of intensive analysis by my team at Simulmedia of anonymous, second-by-second set-top-box viewing data, representing millions of U.S. viewing households: TV has a "discovery" problem. The explosion of choices

Is Twitter Making A Mistake?

Now I will tell you right off the bat that I do not know jack squat about Twitter. I have talked with a few people who use it and have checked out Twitter's website for information, but I am still not confident in all it provides.

However, looking at an article that I found on Mediapost I wonder if Twitter is going to make a mistake? According to many, Twitter has been significantly growing for a couple of different reasons. First of all, when you go to search for someone, such as the NBA star Shaq, you know it's really him. Secondly, Twitter is not crammed with all that "media garbage". You know...all the gifts....farmtown....mafia wars....ADVERTISEMENTS! MySpace and Facebook are very popular but they are bombarded with all this "media garbage". This is one reason that Twitter seems to have been doing so well.

But this article talks about the possibilities of Twitter placing advertising on it's site. Is this going to be the beginning of a downfall for Twitter? Is this the first of more to come? I realize that you have to make money in order for your company to grow, but are we making a mistake? People like it how it is. Do we need to change it...what do you think?

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113373

Places to go...

If you're going to work in media/mass comm/PR/entertainment/journalism/online content...whatever you want to call your future work area, you should begin to read about and understand the issues that surround your future career area.

Here are some sites that can link you to news and events about your field. This is not an exhaustive list...these are just a few of the places I go for content.

Browse the websites...or better still, subscribe to their daily or weekly emails.

TVNewsCheck

http://www.tvnewscheck.com/index.php

TVWeek

www.tvweek.com

BroadcastingandCable

http://www.broadcastingcable.com/

Billboard

www.billboard.com

Mediapost

http://www.mediapost.com/

NATPE (National Association of Television Programming Executives)

www.natpe.org AND

NATPE Video Nuze: http://natpe.org/natpe/index.php?option=com_content&view=article&id=286&Itemid=449

National Association of Broadcasters

www.nab.org

Advertising Age

http://adage.com/

Brand Week

http://www.brandweek.com/bw/index.jsp

Any major newspaper:

The New York Times

www.nytimes.com

The Los Angeles Times

www.latimes.com

The Wall Street Journal

www.wsjonline.com

(Some of the WSJ content is available only to subscribers.)

PC=TV???

The LATimes carries a short article today contrasting Nielsen's report on computer/online television consumption.

Here's the link: http://www.latimes.com/business/la-fi-online-tv9-2009sep09,0,3144574.story

The article title asserts, "the PC is becoming the new TV" as more people watch content online.

The article data appears to be self-reported...people have to remember how often they watch.

What is interesting: nearly 25% of the respondents indicate they watch online TV. And, the sample includes about 10,000 households. The Conference Board is vague as to actual methodology--a real problem when journalists believe the survey results are "facts" instead of responses by a group of survey participants who were selected for participation by a less than transparent means--even if the Conference Board normally gets high marks for what they do.

The two biggest issues for me: the potential end of appointment viewing TV and the possibility that programs may break through network distribution routes to find audiences among online viewers.

Here's the full link for the Conference Board article...it's more interesting than the LATimes article.

http://www.conference-board.org/economics/consumerBarometer.cfm