When we talk about television, there's the over-the-air TV station content and then there's everything else. Cable channels, premium cable channels (HBO, etc) and even recorded content--DVDs--are seen on the television. Consumers think of the TV as the appliance they view. Here are some thought points for you to consider about television viewing habits and preferences. Certainly you should think about your own habits but focus on understanding what is going on at a larger level. What will consumer changes mean to your job/career prospects?

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http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113701

Here's a shortened link: http://predictingtv.notlong.com

Predicting TV's Future

Dave Morgan, Sep 17, 2009 03:17 PM

Television is undergoing an enormous technology-driven transformation. This fact is well known to all in the industry -- and is even obvious to all those who watch TV. Yesterday, I spoke about some of the effects of this transformation at the Collaborative Alliance, an important television industry group focused on "advanced TV" issues. The Alliance was created and run by Mitch Oscar of MPG (a regular contributor to MediaPost's TV Board). Here are some of the points that I made, based upon nine months of intensive analysis by my team at Simulmedia of anonymous, second-by-second set-top-box viewing data, representing millions of U.S. viewing households: TV has a "discovery" problem. The explosion of choices