AT&T says it is a spin off of their commercial that says "There's an app for that!" AT&T also says that Verizon's new commercial is inaccurate.
You can check it out for yourself here:
http://www.usatoday.com/tech/techinvestor/corporatenews/2009-11-12-adfight12_ST_N.htm
Also here is a link to the commercial:
http://www.youtube.com/watch?v=37NKnDRPFKU