More than 141 hours per month

You'll hear me talk a lot about the growth of new media distribution outlets....online video and even mobile video viewing. But, television is still king with 141 hours of viewing per person per month! The Nielsen Company's most recent viewership estimate puts online video viewing at an average of only 3 hours and 11 minutes per viewer. How does this compare with you? As you grow older, do you think your viewership habits will change? If so, will you watch more regular TV or do you expect regular TV to change to match the habits of today's 20 - 25 year old viewer?

Read the article here:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112844

OR here: http://141hours.notlong.com

Integrated advertising efforts...

It isn't enough to just air music on a radio station anymore. The competition for listeners and advertising dollars had led Clear Channel Radio (the largest group owner of radio stations in the U.S., with more than 800 stations) to launch an effort to sell advertisers a fully integrated media advertising plan.

Click here for the full article: http://www.clickz.com/3634852

In Depressed Radio Ad Market, Clear Channel Innovates with Integrated Approach

By Kate Kaye, ClickZ, Sep 1, 2009

Terrestrial radio hasn't exactly been synonymous with innovation, but industry behemoth Clear Channel could be changing that. When it comes to advertiser offerings, the national radio station network is dedicating significant resources to branching out its integrated media department. The department recently set up a location in New York to complement its original L.A. office, and boasts custom work for brands like Ford and McDonald's.

Radio ad revenues are poised to drop 15 percent in 2009 compared to last year, according to BIA Advisory Services. But Clear Channel appears to be dedicated to leveraging its broad on-air, online, and mobile presence to ensure it remains appealing to national advertisers that are shifting budget allocations away from traditional media.

Fear does not equal persuasion

Imagine being hired to produce a video to incite fear in the viewers? In Wales, the police department wanted a video that would encourage drivers--especially young drivers--not to text while driving. But, a simple "don't do this" message wasn't thought to be enough. And the result? There's doubt that a gruesome video can do enough to change behavior. See for yourself and think of how you could produce a better--more persuasive--message.

http://www.nytimes.com/2009/09/01/technology/01distracted.html?th&emc=th