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http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112844
OR here: http://141hours.notlong.com
Thursday, September 3, 2009
More than 141 hours per month
You'll hear me talk a lot about the growth of new media distribution outlets....online video and even mobile video viewing. But, television is still king with 141 hours of viewing per person per month! The Nielsen Company's most recent viewership estimate puts online video viewing at an average of only 3 hours and 11 minutes per viewer. How does this compare with you? As you grow older, do you think your viewership habits will change? If so, will you watch more regular TV or do you expect regular TV to change to match the habits of today's 20 - 25 year old viewer?
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At the end of my day I enjoy watching some of my favorite TV shows that I DVR: LA Ink, Truth Be Told, Comedians of Chelsea Lately, The Office, and many more. I was shocked when i read the article that the average person is watching 141 hours of a month. This is 4.5 hours a day!! I thought about how this compares with me, and I am guily of watching at least 3 hours of TV through my DVR atleast 3 days a week. I'll watch one show, and then go to the next show. Now, I do watch less TV because school is back in session and I have so many books to read this year for school. I am so busy now, and in my future I really do not see much time for watching TV because I will be launching into my career.I will however continue to have DVR so I can watch TV on my time.
ReplyDeleteThat statistic was surprising to me at first, but when I think about it, after I watch a morning show while I'm getting ready for class and then two hours of reality TV in the evening, that's 3 hours a day that I spend watching TV! I totally agree with Heidi, thank goodness for DVR! If it were not for that I honestly don't know when I would have time to sit down and watch TV. As far as my viewing habits when I'm older, hopefully after starting my career I will be on a more routine schedule so that I will be able to keep up with more primetime television series. As of right now my television viewing takes a back seat to homework and the late nights of retail!
ReplyDeleteI am astonished by the amount of time that people watch tv. I do watch tv but only when i have some free time...but that is not often! I maybe watch tv 3-4 hours a week. I am not sure if my tv watching will grow as I get older. I don't think it will...more than likely the amount of time will stay the same, just the shows that i watch will change.
ReplyDeleteAs for the rest of the world...I believe that as time progresses that there will be new and innovative forms of entertainment. Maybe not within the next 10 years, but somewhere. We are a technologically advanced world and that will never cease.
141 per month of television is ridiculous. With school and everything else that I have to do week in and week out I personally will never come close to that, although I do get my T.V. time in. Especially with it being football season now you can say I am like glue to the T.V. on Saturday and Sunday, but after that it's back to business. As far as the other sources of T.V. such as online T.V. and mobile T.V., I'm not so sure that they will evvvvvvver amount to regular television. There is just no way that could ever be possible unless we do away with television sets. Television on phones are great, but it's usually streamed and not live. Plus how long can a phone battery stay alive while running they program on it?? So T.V. will reign king for quite some time although the new technology is great.
ReplyDeleteI agree with KKB and Hiedi. Realistically when push comes to shove, I'd choose the faster-loading and widely more diverse option of television on a television, tv guide and all. And as I grow older I find I'd be much more comfortable with a remote in my hand than a mouse, clicking and searching and scouring sites for free tv watching. After comparing prices, most cable companies such as Comcast, Charter, and Direct TV cost less and offer more channels in the long run than online tv streaming such as Joost.com. While online tv has advantages such as it allows users to catch up on shows they may have missed (though selections can be limited), some cable providers have the same options such as rewinding or recording programs. Companies are always updating technology so who knows? Before long, companies may be turning out televisions with the same capabilities as computers or 3-d simulations.
ReplyDeleteFor a person in my situation to watch 141 hours of television a month is kind of difficult. With a full schedule at school, three hour practice, watching film, going to meetings, playing a game and studying, i rarely have time to watch that many hours of tv. I dont think watching shows online or throw a mobile device will ever be as high as watching regular t.v. I do think that a person with a busy schedule will watch more mobile or online shows rather than a person who has more free time.
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