Friday, September 25, 2009

Entertainment Brands and Extensions

Hasbro Toys is a name most of you will recognize. Hasbro also includes television programs that have developed from the toy lines. Now, Hasbro has hired someone to head a "virtual studio" for the company. It's a virtual studio because they're in the business of developing ideas and figuring out how to get an idea monetized. Others will be hired to handle the actual production--in the traditional production studio setting.

Here's the article link. Look at the product lines owned by Hasbro. Can a board game like Trivial Pursuit become a television/cable or online media event? Look also at the other people hired for this project and where they previously worked.

Hasbro's GI Joe: The Rise of Cobra, has generated about $300 million--equally split between domestic and int'l box office revenue. That movie had a production budget of $175 million plus marketing costs.

http://www.tvweek.com/blogs/tvbizwire/2009/09/stephen-j-davis-heads-up-virtu.php

http://www.boxofficemojo.com/movies/?id=gijoe.htm

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1 comment:

  1. Elle GSeptember 25, 2009 at 11:31 AM

    Uh-oh, trouble ahead.

    It's interesting to me that Hasbro has appointed members from the entertainment industry to head the company.

    With Disney being more likely to sell Hasbro's former rights of production of Marvel Comic toys to Mattel (Hasbro's number one rival), Hasbro will probably try to make up for losses by collaborating with the Discovery Channel on the creation of a new channel.
    While successful in coinsiding the release of the G I Joe figurines with the G I Joe Movie, Hasbro's hopes of releasing a line of Marvel figurines along with the airing of a Marvel related cartoon series on their new channel has been post-poned until they know for sure who has the rights to make little plastic figurines of Marvel characters that will end up in a sofa cushion by next Christmas.

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