Digital video recorders or "DVR" is a growing addition to homes across the country. Once thought to be the demise of television ratings, it is said that DVR may actually increase them. With more and more people turning to the internet for their television content, stations are actually pleased that people are using DVR because it records the shows exactly as they are aired, including commercials. When people use On Demand or internet feeds to watch their favorite shows, they are missing the commercials, which are so very important to the network. While one would think that consumers would simply fast forward through the commercials, according to the article, some people are still actually watching the commercials. Now whether the reason for not fast forwarding may be to actually see the adds, or just to have a chance to grab something from the kitchen, it keeps the sponsers happy regardless. Therefore, networks are now giving DVR a chance and realizing that maybe it is not so bad after all.
http://www.nytimes.com/2009/11/02/business/media/02ratings.html?_r=1
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I wouldhave never thought DVR would lower television rates, I always thought that it would help. People will still be viewing the shows. All the DVR companies have to do take the recorded shows and add those to television rating because its the same thing as watching the show.
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